FEATURE: 30 UNDER 30 Classics, With a Twist
Wardrobe by Tony Bryan and assistant Mary Collins from Knee Deep, Store B and Revival A-Go-Go. Hair by Cindy Chute. Makeup by Morgan Blaul. Props by Angela Finney. Photo by Todd Winters ©2014
Pictured from left: Kristee Leonard, Lucas Edington, Kelamar Svoboda, Kathryn Early, Juan Carlos German, Krista Clark
By Erica Christoffer, Pamela Dittmer McKuen, Maggie Sieger, Brian Summerfield, Elyse Umlauf, Meg White, Zachary Wilmes, and Graham Wood
Relationships, creativity, and ambition: That sauce that drove the golden age of advertising, inspiring “Mad Men,” is instantly recognizable in the 2014 class of 30 Under 30. This year’s 30 rising young stars represent the diversity of markets, specialties, and niches across the United States and, for the first time, Canada. They are champions of the industry, as well as agents of change in their businesses and communities. Let’s meet them.
Helping Buyers Win
Jennifer Anderson, 27, will sit in the lobby of other agents’ brokerages, waiting for answers on offers or counteroffers on behalf of her clients. That energetic persistence pays off in the ultra-low-inventory market of California’s Silicon Valley. She’ll farm a specific neighborhood, sending letters to home owners that introduce her buyers, asking if anyone would be willing to sell to them. Anderson’s team has also put together a “seller’s matrix”—a tool for buyers to see recent homes sold, the original listing price, a lineup of all offers, and the accepted offer. This helps buyers come up with a competitive offer. “The more data points they have, the more powerful they feel through the process,” she says.